INC. - How Two Friends Built a $100 Million Company

Adam Lowry (left) and Eric Ryan of Method Home

Childhood friends Adam Lowry (left) and Eric Ryan didn’t set out to reinvent an industry. But the combination of modern design and eco-friendly ingredients has made Method Home, the company they founded in 2000, into a $100 million behemoth. The story behind Method’s now ubiquitous bowling pin-shaped containers of soap and dishwashing liquid is more than your typical bootstrapping saga. Think soapy concoctions mixed in bathtubs, drained checking accounts, and a business that barely squeaked through the dot-com bubble.

Here’s how Method did it. http://ow.ly/pT4D0