It was 2007, and eco-friendly products were all the rage in Brazil.
Ms. Nascimento spotted her opportunity. She rang the local Greenpeace office to ask what would be the best material for replacing plastic supermarket bags.
“And it turned out to be raw cotton, which was precisely one of the things we used grow on my family farm up north,” she recalls.
She started crafting the bags at home, after a full day working as a saleswoman, and sold them to other small companies.
Learn more about Lucineide do Nascimento’s journey to entrepreneurship from BBC here! http://ow.ly/q8qjR