Conscious Businesses outperformed the market by a factor of 10.5 over a fifteen-year period from 1996 to 2011. In Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, Raj Sisodia and coauthors selected 18 public and 10 private companies on the basis of their humanistic profiles and not their financial performance. The degree to which these companies could be considered “conscious” varies, but it is clear that they’re all pretty far along on that dimension.
Comparative annualized stock market returns versus Fortune’s “100 Best Companies to Work For,” 1997 to 2011
Conscious Investors and Customers
Investors and customers are actively seeking out companies that make an impact and focus on higher purpose.
- $3 Trillion in impact investing money available today
These investors are specifically looking for businesses like benefit corporations.
- 165,000+ ASBC Member Businesses
American Sustainable Business Council has over 165,000 member businesses that operate with a mission focused on the environment or society.
- Approximately 68 million: U.S. consumers have stated a preference purchasing decisions based upon their sense of social and environmental responsibility.
Sources: Conscious Capitalism, Firms of Endearment, and B Lab