ZapposZappos is a great example of “Off the Wall Leadership.”  There has been a lot of buzz recently about Zappos.  In March 2009 Fast Company named Zappos number 20 in its top 50 most innovative companies.  Not only is Zappos innovative, but it has an impressive performance track record.  In less than ten years CEO Tony Hsieh has grown Zappos into a billion-dollar-a-year retailer.  Zappos’ success has created such a popular demand, that it offers tours of its headquarters every two hours.  So what is the secret to their successful brand?

Hsieh says that Zappos made an early decision to base its brand on its culture.  In a blog post January 3, 2009, Your Culture is Your Brand, he wrote:  “At the end of the day, just remember that if you get the culture right, most of the other stuff — including building a great brand — will fall into place on its own.”

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