When discussing the higher purpose focus of Conscious Capitalism and balancing the needs of all stakeholders questions often come up about measurement of non-measurable “purpose” decisions and how they translate to the bottom line. Parts of my response are as follows. One is to point out the numerous examples of conscious companies that already have mastered the idea that by doing good they will perform better. Another part is to point out that economists’ and analysts’ focus on short term financial returns and performance is not a problem of business but rather a shortcoming of the economics and finance communities.

Read the rest of this commentary from Conscious Capitalism Florida President & CEO Vinny Tafuro.


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