True social responsibility-the kind that’s authentic and done because a company actually cares-can’t happen if not everyone on the inside is involved. Action reflects efforts. If the effort isn’t there, sustainable social responsibility will be hard to find.
While the path to social responsibility isn’t an overnight one, getting everyone on board can have a major impact on your organization. True social responsibility starts from the ground up. But by paying it forward internally, external social responsibility won’t be as big a mountain to climb. via FastCompany